TikTok vs YouTube: Which Is Better For Business? thumbnail

TikTok vs YouTube: Which Is Better For Business?

– TikTok versus YouTube. Which one should you beusing for your business? Hey guys, it's Rimifrom HubSpot and today, I'm breaking down the differencesbetween TikTok and YouTube and why you might wannause one over the other depending on your business. Both platforms are really great, and while it may seemlike they're competing, they actually cater todifferent types of audiences.

Consistency on either onecan skyrocket your business. So let's get started on how TikTok and YouTube are different, and which one you shouldchoose to focus on. Business owners arenow aware that in 2022, video content is taking over social media. YouTube is actually thesecond largest search engine in the world with about 3billion searches per month. So more than likely,.

No matter what kind of business you have, YouTube has an audience for you on there. TikTok, on the other hand, launched in the US in 2017 and has seen tremendous growth since then. The platform actuallystarted as Musical.ly which was an app that you could go on and watch people lip sing and dance. It has now grown into a world of its own.

And it competes with social media giants like Facebook, Instagram, and YouTube. Both TikTok and YouTube are creative hubs for just about anyone, but when it comes to growinga business on either one, it's important to havea strategy planned out if you want to see success. At HubSpot, we keep an updatedsocial media trends report that keeps businessowners ahead of the game.

By giving you all the information that you need to know aboutbefore investing your time, money, and energy into these platforms. For our report, we reachedout to leading global experts and made a list of all of the trends that will help you grow your business, and best of all, thisreport is completely free so make make sure to download it by clicking the link in thedescription box down below.

So, let's talk about usingYouTube for business. YouTube is great for driving traffic, engaging with your audience,and growing revenue since you can monetizeyour videos on there. Since it supports long-formand short-form videos, business owners have more flexibility with the types of contentthat they can create. You can create tutorials to help customers understand your products better.

You can create commercials or campaigns to attract new customers. And you can even uploaddocumentary-style videos to give viewers an insidelook at your company culture, product development,company events, et cetera. There are major brands out there that use YouTube regularlyto do all of those things. Let's look at one of them. GoPro.

GoPro currently has10.6 million subscribers on their channel and theyupload regular content showing things like newproduct launches, commercials, athletes using theirequipment, and so much more. From these videos, they're able to have clear call to actions by telling people to clickto shop their products, click to subscribe, and leave comments ifthey have any questions.

These are great strategies and tactics to engageyour current clientele while growing and reaching new customers. Aside from having achannel for your brand, you can also create YouTubeads to reach a wider audience. Businesses can place theirads on niche-specific content and grow their audience that way in order to see fast results. If you wanna learn all about launching.

Successful YouTube ads, I'm gonna have a link down below to a HubSpot article thatwill really help you guys out. I'm also going to have a link to our digital marketingcourse that you can take to learn about things likegrowing a following online, creating ad strategies, and optimizing yourcontent for search engines. Now that we've learned aboutusing YouTube for business,.

Let's talk about TikTok. Right now, businesseshave a great opportunity to reach a growingaudience on this platform. If you're a business thathas a younger customer base, then TikTok might just be your go-to. This is an app that's all about trends, challenges, and creativity. TikTok is a great place to start if you're looking to buildyour brand awareness,.

And if you only have the bandwidth to create short-form videos. It really favors more casual videos so you don't need fancyequipment to get content up on your business page. It's also really easyto go viral on TikTok because if the algorithmsees people engaging with just one of your videos, it'll show it to even more people.

And you'll see anincrease in your followers and your watch time. Just like YouTube businessescan create ads on TikTok for effective reach andaudience engagement. I actually break downhow to use TikTok ads for your business in this video right here so make sure to click the link above if you want an in-depth videoon running ads on TikTok. So now that we've talked about.

Using these two platforms for business, here are some finaltakeaways to help you decide which one to invest your time into first. It all depends on whoyour target audience is for your business. YouTube has a very diverse audience ranging from kids to Baby Boomers. So you're more likely tosee higher conversion rates especially if yourtarget audience is older.

For example, for Millennials, 67% of consumption happens through YouTube because they are moredriven by online reviews. This makes YouTube agreat space to tap into to drive your consumers to purchase. TikTok, on the other hand, caters more to Gen Zand younger Millennials, so if your target audiencedoesn't fit this demographic, then you may not see the conversions.

That you're looking for. TikTok does, however, havethe highest engagement rates from users than any other social platform so this makes it the go-to appfor building brand awareness. YouTube favors longer videos while TikTok favors shorter videos. Both YouTube and TikTok allow you to create ads for your businessand monitor your metrics. As you can see, both ofthese platforms are terrific.

For taking your businessto the next level. You can definitely investinto both platforms but if you're just getting started and not sure which one to tackle first, hopefully this videogives you some insight on the similarities and the differencesbetween the two platforms. Let me know in the comments which platform you guys enjoy using more.

As always, if you have any questions, make sure to leave them down below. Thank you guys so much for watching and I'll see you next time. Bye. – I can't find this client info. – Have you heard of HubSpot? HubSpot is a CRM platform so it shares its dataacross every application.

Every team can stay aligned. No out of sync spreadsheetsor dueling databases. – HubSpot, grow better.

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