What Is SaaS And How To Use It For Your Business thumbnail

What Is SaaS And How To Use It For Your Business

– What's up. It's Jamal.(chill music) And welcome back to the channel. In this video, I'm gonna teachyou the ins and outs of SaaS, with a special focus onhow the software innovation can really help your business. And I'm sure you're thinking to yourself, “SaaS? Like when someone'sreal cheeky with me at the company water cooler?” No, I'm talking aboutsoftware as a service.

You should talk to HR about that. Software as a service is apretty big trend in the industry. And if you wanna learn more about the latest marketing trends, check out the link below to our free 2021 Stateof Marketing Report. And while you're down there, be sure to subscribe tothis channel, and ring that notification bell(bell chimes).

So you never miss a video. So HubSpot defined software as a service as a relatively newsoftware distribution model giving customers access toapplications over the internet rather than requiring a physical media and custom installation. What that means is, unliketraditional software that runs on your computer's own memory, a large majority of theprocessing used by SaaS software.

Takes place on a centralized server, with only the user interface running on your computer or a smartphone. This type of distributed computing revolutionized the software industry, allowing for incredibleinnovations that benefit users. Some of these benefits includereduced time to benefit, which means you can start usingmost SaaS almost immediately without having to wait toinstall and configure it.

Lower costs per user, aswell as savings realized from not needing to employ a full IT team. Scalability, meaning theservice can easily expand and contract depending on your needs. And automated updates thattake place on the server's side rather than in your office. Now, this is all great. All right. I think we can all agree that this is good for the industry as a whole.

Okay? But I think the biggest advantage of SaaS is that it lets companiestest out a wide variety of software solutionswithout the huge costs of buying traditional software stacks. But the SaaS market ismade up of much more than the logos everyone recognizes. Remember when Microsoft feltlike the only software company in the world?.

If you do, you're an oldbag of bones just like me. (chuckles) I'm not gonna take that back. The SaaS revolution hasenabled thousands of startups to create custom solutions for all sorts of niche business needs. Here are a few of our favorites just in the realms of marketing,sales, and operations. When the pandemic put a suddenstop to public gathering, businesses around the world.

Found themselves scramblingto replace in-person events with online experiences to fill the top of their lead gen funnels. ON24 was one of the many companies to step up with a solution, allowing businesses to puton high-quality webinars and virtual conferences without the need for largeproduction and tech teams. These SaaS tools were leveraged.

By some of the world's biggest companies like GE, Visa, and Eli Lilly. Even Microsoft foundthemselves using ON24 software to drive customer engagement. The fact is virtually all SaaS companies saw significant growth, even as the globaleconomy was shutting down. HubSpot's suite of marketing, sales, and service SaaS products.

Supported thousands ofonline new businesses that were launched during the pandemic. New users were able to use free versions of each HubSpot platform, only moving up to paid tiersas their business grew. This is another key advantage of SaaS. Because costs are lowand onboarding minimal compared to traditional software, businesses can test out solutions.

Before making major commitments. Thanks to the low barrier of entry, there's virtually no business task that can't be accomplished using SaaS. (upbeat percussive music) – Our software's the worst. – Have you heard of HubSpot? See, most CRMs are acobbled-together mess. But HubSpot is easy to adopt,and actually looks gorgeous.

– I think I love our new CRM. – Our software is the best. – HubSpot, Grow Better. – Here's a checklist ofthings you should ask yourself when getting ready toemploy a new SaaS product for your business. Step one before introducing a new SaaS into your business ecosystemis checking if it integrates with existing software that you're using.

The highly fragmentednature of the SaaS market has allowed for a lot of innovation and given new players spaces to shine, but it also left gaps where a SaaS running onesmall business function might not play nicely with another service that you also need. Without good integrations, any efficiencies you hopeto get from using SaaS.

Can be quickly eliminated. The really cool thing about HubSpot is that it permits connectinghundreds of approved apps. We also build and maintainour own apps for integrating with the most popular softwarefrom social media and sales to project management and productivity. Together, it forms a distributed web of the best softwaresolutions available today. And even if one of the services goes down,.

It's easier to replace it with another one instead of rebuilding the entire web. This means that your teamcan continue to function with minimal interruptions. That said, running SaaS, particularly in larger organizations, can require some degreeof in-house support. Making sure the users havelogins and permissions required to do their job canitself become a full-time job.

I've certainly seen my fair share of CEOs(solemn piano music) mantled with the role of IT person because they're the only one (chuckles) with an admin-level login. Of course,(chill music) if you're a solo entrepreneur or a head of a small operation,then SaaS provides you with all the tools you could possibly need.

To run your business effectively. So in planning your SaaS future, thinking long and far ahead, you wanna have a plan in place to measure various KPIs and ROIs. If not, you could end upspending a lot of time using SaaS tools that don'tactually improve your business. Or, far worse, accruing monthly subscription fees(coins jingling).

That add up to a sizable expense that doesn't pay foritself in the long run. The good news is (chuckles)there's an app for that. Zylo is a SaaS designedto manage your SaaS. It's kinda like “Inception,” frankly. It tracks your SaaS licenses,your usage, and your expenses. I could name 10 other appsthat do the same thing, so you might need to do a little research to find the best one for your needs.

But like I said at thebeginning, SaaS is great for testing out the latest inbusiness and marketing trends without making a major commitment. If you think SaaS can help your business, but you're not sure where to begin, download our free Stateof Marketing 2021 Report and find an initiative that you think could make a difference. You can start by looking at thelist of HubSpot integrations.

That you'll also find inthe description below. And while you're down there, remember to subscribe to this channel so we can keep you up to date(bell chimes) on all the latest marketing trends. We'll try to help you find theright SaaS for those as well. Now, if you'll excuse me,I'm gonna go make a SaaS that combines everyother SaaS into itself. I'm gonna call it SaaS-y.

Until then, I'll see you next time. (bright music) Even as a global ecomony, ecomony? Economy. Ecomony. Aminamals. Aminals. Aminamals. Words are hard. All right.

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